Marketing Lead Generation

Welcome to Marketing Lead Generation! This site is dedicated to everything related to the marketing automation world. We will be discussing different types of programs, such as lead scoring, lead nurturing, lead assignment and lead routing. Each of these programs are very different and have different goals. The ultimate goal is to have them all work together.
We will be talking about various best practices for marketing automation as a whole as well as each type of program. We welcome any questions or advice you have on anything marketing automation related.

Here is also a great video discussing marketing lead generation. enjoy!

I have been asked this question many times: I have a growing database of tens of thousands of contacts, but I don’t feel like I am utilizing them.  What can I do?  Someone in this scenario will need to start looking into different kinds of marketing automation solutions.  Some of the most popular lead generation software solutions are Eloqua, Marketo, Vertical Response and Constant Contact.
Here is also a great video on Marketing Automation to get an idea of it’s power:

I have used both Eloqua and Marketo for lead generation programs such as lead scoring, lead nurturing, lead assignment, gated forms and many more.  Both companies are very good.  I would have to say that Eloqua is more powerful, while Marketo has a more friendly and intuitive user interface that is designed with a marketer in mind.  Eloqua is currently working on a new release that is expected to be very intuitive as well.

I would recommend keeping an eye on both of these lead generation marketing companies as they are the industry leaders.  They are not cheap, but they both pack a ton of marketing automation power.

What are the key factors to consider in choosing a lead generation partner for technology leads. We are an IT services company aiming at the SME market. We have heard many horror stories of relationships that do not work out?!

Currently work with a couple of good realtors. However I am looking to add to my business fast, recently went throught a divroce. Any marketing/sales ideas???/

I would like to startup an online lead generation company. However, how does one go about getting mortgage brokers to signup for my service? ie., what are the best marketing methods?

To Clarify: I’m New (newly returning from the 2001 mortgage boom where all i had to do was ANSWER the phone) So, I have experience in the business. I’m coming back into the Mortgage business at a time where everyone has LEFT… but I think its a great time to dive back in. I’d like to do it RIGHT, this time. So i do have a plan to Prospect for FSBOs, Realtor relations, Finacial Advisors, builders & such. I have put together a website(KCmortgageGuy.com) , and done some guerilla Marketing to promote myself locally. I’m looking SPECIFICALLY for additional ideas and/or tactics on how to create OR generate Additional LEADS to cold call or contact daily to SUPPLEMENT what I’m already doing. I wish to Make sure that I’m doing this efficiently, so Targeting is Important. >> SORRY TO BE SO LONG WINDED<<
I dont mind paying for quality leads or marketing, But I have found or am OF the OPINION that the Online Mortgage Lead vendors are double dipping OR at Least are No longer effective.

Compared to all the generation. I feel generation Y is by far the most educated and most intellectual generation. Thanks to the DOT COM ERA. This generation will lead to efficiency within global markets. Lead to more entrepreneurs on grand scale rather than a mom and pop store owner. We are definately something to be reckon with. Please share your comment
I am talking to Generations X, Baby Boomers, and any other generation. We hate Social Security!!!

I am having a problem finding buyers for the purchase leads. They are fresh and new and are real, meaning our Marketing gets the apps filled out by end user.
OK… so here’s the long and short of it I have excellent marketing champagne that is generating a killer amount of leads EVERYDAY! The problem is; my associate figured once the leads started to pour in (and they are! Yikes!) then the buyers would just come flocking to our site ready to purchase them… well, needless to say… the flocks not happening! Oops… anyway, just wondering if anyone else out there has been in this type of business before and has any advise… or if there are any brokers/lenders out there who could give me a little inside info on how the heck leads are generated within the industry (anonymously, of course) and if the leads are being purchased from an outside source… who are you buying from? Any tips or advice would be greatly appreciated. I just can’t get over how many leads we have coming in daily… I’m failing big time not having the buyers for these guys! Help Please!

Sales and marketing departments often complain that their company’s databases don’t provide them with the information needed for market planning, lead generation, and account management. What is the root cause of this problem and what is recommended as a solution? To what extent are your assertions consistent with your real-world observations? Thank you.

I have a judgment recovery business and I am looking for a company that can help me with my marketing as far as locating unsatisfied judgements that need to be collected on.