Marketing Lead Generation

The world of lead generation marketing and marketing automation can be quite overwhelming. Before even considering to start this you need to decide the most effective way to go about this.
The first thing to do is to research the various lead generation marketing companies out there. If you Google this, you will probably find hundreds, but the truth is that there are a handful of top players. Here is a short list of some of the best ones out there:

• Marketo
• Eloqua
• Vertical Response
• Constant Contact
• Market One
• Demand Generation

I would recommend that you look up each one of the lead generation marketing companies to see, which one suits you in terms of budget and functionality.  They will all do sophisticated email marketing, but some of the big value comes from the marketing automation programs such as lead scoring, lead nurturing and lead assignment.  The golden rule is, the more time you can save using automated programs, the more efficient your team will be and the higher your ROI will be.

I know that it’s very easy to say this, but that’s part of the art of marketing automation and choosing the right lead generation marketing company.

Also, before choosing your lead generation marketing company, you will want to get at least 3 different referrals.  I would suggest going to the lead generation marketing service provider’s site to hand pick a couple versus getting them from the sales person as they will most likely give biased referrals.

Hope this helps you on your way to choosing a lead generation marketing company.

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I have been asked this question many times: I have a growing database of tens of thousands of contacts, but I don’t feel like I am utilizing them.  What can I do?  Someone in this scenario will need to start looking into different kinds of marketing automation solutions.  Some of the most popular lead generation software solutions are Eloqua, Marketo, Vertical Response and Constant Contact.
Here is also a great video on Marketing Automation to get an idea of it’s power:

I have used both Eloqua and Marketo for lead generation programs such as lead scoring, lead nurturing, lead assignment, gated forms and many more.  Both companies are very good.  I would have to say that Eloqua is more powerful, while Marketo has a more friendly and intuitive user interface that is designed with a marketer in mind.  Eloqua is currently working on a new release that is expected to be very intuitive as well.

I would recommend keeping an eye on both of these lead generation marketing companies as they are the industry leaders.  They are not cheap, but they both pack a ton of marketing automation power.

Welcome to Marketing Lead Generation! This site is dedicated to everything related to the marketing automation world. We will be discussing different types of programs, such as lead scoring, lead nurturing, lead assignment and lead routing. Each of these programs are very different and have different goals. The ultimate goal is to have them all work together.
We will be talking about various best practices for marketing automation as a whole as well as each type of program. We welcome any questions or advice you have on anything marketing automation related.

Here is also a great video discussing marketing lead generation. enjoy!